Does a sticky mobile CTA lift primary conversions?
Your best button should not require a thumb marathon.
Sticky mobile CTAs are often reported to lift primary CTA clicks by roughly 10–22% relative on long-scroll pages.
A/B test
ux
business
If you…
Add a persistent sticky CTA bar on mobile landing pages
Then…
Primary CTA click-through rate → +10–22%
Context
Mobile landing pages, lead gen and app install, 2023–2025
What changes
Sticky mobile CTAs are often reported to lift primary CTA clicks by roughly 10–22% relative on long-scroll pages.
When this tends to work
- Conditions similar to: Mobile landing pages, lead gen and app install, 2023–2025
- You can measure
Primary CTA click-through ratereliably - The intervention is implemented consistently, not half-measured
When to be careful
- Your audience or product differs materially from the cited context
- Compliance costs or second-order effects outweigh the lift
- Evidence label is ab_test—treat wide ranges as planning bands, not promises
Practical takeaway
Use the cited range for prioritization and test design. Verify against your own data before scaling.
Sources
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