How to read StatFacts benchmarks

A short guide to effect labels, confidence tags, and sample context—before you paste a number into Slack.

Relative vs absolute effects

Why +10% and +10 points are not the same—and how to avoid embarrassing math in your next deck.

Confidence levels explained

What meta-analysis, A/B test, study, and estimate mean on StatFacts—and how much weight to give each.

When not to use a benchmark

Five situations where copying a StatFacts number will mislead your team—and what to do instead.

How to cite StatFacts in a deck

Copy-paste templates for Slack, Notion, and slides—so your numbers look credible, not copied.

Planning an A/B test from a benchmark

Turn a StatFacts range into a test hypothesis, success metric, and realistic minimum detectable effect.